ILO
a) The product life cycle b) Extension strategies: - product - promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: - mass markets - niche markets - business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty |
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The product life cycle
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The length of time it takes for the life cycle to move from development to decline can vary massively from product to product. Can you think of any products:
Why is it important to monitor a product's life cycle? |
Extension strategies
Watch the theory video on extension strategies and make notes
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Assess the impact of Lucozade's use of an extension strategy for the product?
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Extension strategies - promotion
Assess the impact of a an extension strategy based around promotion for a product such as Marathon (Snickers)
c) Boston Matrix and the product portfolio
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Marketing strategies appropriate for different types of markets:
Mass market
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Niche market
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Assess the benefits to Cadbury's of using National television advertising campaigns to market their products?
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What is different about the way in which Hotel Chocolat market their products? Why do they do it this why? What might the drawbacks of this be?
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Consumer behaviour – how businesses develop
customer loyalty
How do businesses build customer loyalty?
Assess the benefits of both of these methods in the following videos?
Assess the benefits of both of these methods in the following videos?
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Extension
Blackfish - short version documentary - Thinking about the issues Sea world faced in the video, how have Sea world looked to change it's marketing strategy to overcome this?
Assessment
Please complete the assessment that is in your Microsoft team folder. It can also be found on go4schools