Starter
Do you know what company each slogan is for?
1.The sweet you can eat between meals 2.Hands that do dishes that are soft as your face 3.Vorsprung durch technik 4.The world's favourite airline 5.All you can do is chew |
6.The lighter way to enjoy chocolate
7.How do you eat yours? 8.Good food costs less 9.Exceedingly good cakes 10.Maybe she's born with it 11.Because you're worth it |
Re - cap - Branding
What ways can you remember for how a business can brand their products?
What ways can you remember for how a business can brand their products?
What would you be prepared to pay more for and why?
Added Value
Considering the factors below who do you think are the top 10 brands in the UK?
•The brands are judged against the following three factors:
•Quality. Does the brand represent quality products and services?
•Reliability. Can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points?
•Distinction. Is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its market place?
•Quality. Does the brand represent quality products and services?
•Reliability. Can the brand be trusted to deliver consistently against its promises and maintain product and service standards at all customer touch points?
•Distinction. Is the brand not only well known in its sector but suitably differentiated from its competitors? Does it have a personality and values that make it unique within its market place?
•1. British Airways
2. Rolex
3. BBC
4. Microsoft
5. Nike
6. John Lewis
7. Gillette
8. Mercedes-Benz
9. Kellogg’s
10. Apple
2. Rolex
3. BBC
4. Microsoft
5. Nike
6. John Lewis
7. Gillette
8. Mercedes-Benz
9. Kellogg’s
10. Apple
•Warburtons – Watch the video. What branding techniques do they use? |
Task - investigation
Investigate one of the businesses below to find out the different types of branding methods they use – be prepared to present your findings to other members of the class, next lesson. •Coca Cola •Nike •Apple ![]()
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