ILO: 4.2.2 Assessment of a country as a market
a) Factors to consider: o levels and growth of disposable income o ease of doing business o infrastructure o political stability o exchange rate |
|
a) Factors to consider - Theory
Watch the following theory video and make class notes
BRIC countries
Research the opportunities and threats presented by he BRIC countries regarding market development
|
|
Success case studies
What factors led to a successful market development strategy in these videos?
|
|
Struggling case studies
What factors led to a failing market development strategy in these videos?
|
|
|
Exam style questions
Assess the opportunities the Chinese market presents to car manufactures using the information below (10 marks)
Assess the opportunities that market development presents to improving starbucks profits (12 marks)
|
|
India case study
Research how much potential India offers as a country to target for large MNC's
|
What companies have enjoyed success and which have failed?
|
Research task
![](http://www.weebly.com/weebly/images/file_icons/pdf.png)
country_profile_research_document.pdf | |
File Size: | 44 kb |
File Type: |
Extension activity
The following links contain a recordings. Watch the recordings of the IKEA documentary and make notes and answer the questions attached.
![]()
|
|
Assessment
![](http://www.weebly.com/weebly/images/file_icons/pdf.png)
4.2.2_virgin_health__fitness_20_marker_is_wc_18th_january.pdf | |
File Size: | 243 kb |
File Type: |